Discover your animal leadership personality

Take the quiz to find out!
Rad Watkins

Designed and developed by wildlife ecologist and personal life coach, Rad Watkins

Grizzly bear running through the water

The Bear

Assertive and Independent

Eurasian wolf in the forest, staring directly at camera

The Wolf

Persuasive and Outgoing

Bald eagle flying

The Eagle

Careful and Observant

Wild Horse in Galicia

The Horse

Sensitive and Reliable

Have You Ever Wondered…

Why you have specific preferences?
Why you’re not getting your message through to someone?
How you could be a more effective leader of your own life?

Knowing your personality and recognizing the personalities of others helps you become a better leader, team member, manager, salesman, friend, and even a better spouse. The Animal Leadership system is not only fun, but understanding your personality’s strengths and weaknesses makes you more effective and likable.

Meet Rad

Rad Watkins is an ecologist, author, educator, speaker, strategic planner, and coach. He created the Animal Leadership system and personality assessment after years of studying animal behavior as a wildlife ecologist and recognizing parallels between people and the animals he studied. The Animal Leadership system helped Rad transition to a successful business career before returning to ecology as an executive director and leading authority of conservation.

Rad Watkins

Animal Leadership is a must read for anyone looking to become the leader in their own life, or step up as a leader who can really help others put their best forward. Animal Leadership is a book that not only teaches a system of how to interact with others by providing them what they want, but teaches you how to get what you really want by following the lessons of the most powerful figures from the animal kingdom.”

– James Malinchak
Co-Author, Chicken Soup for the College Soul